AD NAUSEAM
THE Cabinet Office has appointed a consortium of two ad agencies, Unlimited and Pablo, to its £15.6m account.
This duo is becoming a bit of a government favourite: since the general election they have also been given the accounts for the Department for Business and Trade and the government climate initiative, Breakthrough Agenda. Add to these the new win – which includes working on the UK’s ironic international brand marketing campaign, “GREAT” – and the consortium is very much the government’s go-to mouthpiece.
It doesn’t seem to bother the government that Unlimited is owned by the US consulting giant Accenture. In February, Accenture scrapped its diversity and inclusion goals, in a spineless capitulation to the US administration’s self-styled war on woke (see Eye 1646). Presumably Unlimited is happy to kowtow to its parent company’s edicts… making it all the more surprising a Labour government keeps giving it contracts to represent Britain to the world.