CLICKBAIT CORNER
Headline inflation
BACK in February,
Eye
1643 pointed out how that month the legal department of Reach plc – owner of clickbait media outlets including the
Express
– sent out a bulletin to hacks noting that it had “received more than 10” complaints to press watchdog Ipso “regarding online headlines”.
It provided a reminder: “It is worth stopping and checking that the headline is a true summary of what you are reporting as if they are found to be inaccurate, we will be required to publish a standalone correction on the website’s homepage.”