AD NAUSEAM
BANKS don’t like their customers switching to a rival, but they’re more than happy to change who they work with on a whim. Mere days into the new year, both Barclays and Nationwide ditched their ad agencies.
The sackings have little to do with the quality of the ads. Barclays had been with BBH for more than 20 years, but its latest work, featuring children in adult scenarios, is some of its strongest in years.